“We’re sponsoring a new band. It’s called the Velvet Underground.”, Andy Warhol
In the 1960s, Andy Warhol was already an artist in New York who had a fame and financial power. In 1962, he opened a studio on 47th Street in Manhattan under the name of 'The Factory', and he invited artists who used to work in Underground crowds and discussed the Art.
Andy Warhol signed a management contract with 'Velvet Underground' and began producing a new album. However, the album ended in a commercial failure. The banana-colored album jacket designed by Warhol himself and the vocal participation of top model Nico's band also drew little attention, while radio and music stores refused to broadcast and buy because of the lyrics depicting drugs, prostitution and abnormal sex acts. It wasn't until 10 years after its release that it began to be recognized by critics. It is also ranked 13th in The Rolling Stones magazine's "All Time Best Album."
During this 1966 interview, Andy Warhol revealed that he was sponsoring a new band, Velvet Underground with frontman Lou Reed and German singer and model Nico.
Andy Warhol tells his interviewer, how nice it would be if he could just be told what sentences to answer with, and then repeat them.
As the narrator describes: "Andy Warhol’s reticence about himself masks a unique sensibility,”
In another part of the interview reveals:
“We’re sponsoring a new band. It’s called the Velvet Underground.”
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